The struggle lies in staying focused. Pumped. Eye on the finish line (though the day the doors open will be a new game beginning). The more you get into it the more you need to do. Like pulling a huge fuzzy string from a mountain size ball of yarn, you just never get to the end.
Writing a business plan kicks your ass. Sucks the breath out of you. Brings tears of frustration to already red and puffy eyes. Brings doubt – the constant lurker in deep shadows – to the surface again and again, during the day and in the middle of the night.
So, test me. See if I really want to be an artisan cheese shop owner. Go ahead. I’ve had no other thought in my head for five years. Well, five years, you say! Do you wonder why I haven’t stopped my moaning about it and simply opened up the shop? Ahhhhhh. Responsiblity. A pay check. Thinking it’s a crazy idea. It won’t fly.
Let’s just see how crazy it is.
Originally posted April 13, 2011 on The Little Bleu Cheese Shop Web Site